The Knowledge Check
Knowledge Transfer AdvisorsKTA
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Build your digital coaching business.

We teach you the systems and strategies to improve your digital business. Improved sales, marketing, customer journey, and offers. More revenue streams. More profit.

Video slot · 1 min
Your video goes here.

Follow the digital strategy map below and isolate what's missing in your business.

Digital Strategy Map

What top coaches already leverage.

What you know
  1. Marketing · Attracting new customers

    They take cold leads to warm, on purpose.

    They get in front of the right people, pique interest, share and educate, then offer the next step.

    Do you have a clear path that takes a cold lead all the way to an invitation?

  2. Testimonials · Build trust

    They let clients tell the story.

    Video and written testimonials show real results in the client's own words.

    Do you have client testimonials on your sales page?

  3. Reviews · Be found and trusted

    They have online reviews.

    Google, Trustpilot, and Facebook reviews prove it before anyone calls.

    Do you have recent online reviews people can find?

  4. Follow-up · Stay in touch until they're ready

    They build systems for follow-up.

    Leads who aren't ready yet keep hearing from them automatically.

    Do new leads hear from you again, automatically?

  5. Sales · Lead with clarity

    They lead with clarity.

    They walk prospects through the journey, step by step.

    Does every prospect know exactly what happens next in your sales process?

  6. Offers · The right option

    Their offer is logical.

    There is a solution for every path, at every price.

    Can someone who isn't ready for your top tier still buy from you today?

  7. Frictionless sales · Make buying easy

    They make sales frictionless.

    Booking and buying take a few taps. No back and forth.

    Can a client book and pay without emailing you first?

  8. Customer journey · Deliver a clear experience

    They create a methodical customer journey.

    Every client gets the same clear experience, from first click to final session.

    Is every step of your client experience mapped out?

  9. Academy · Deliver your method

    They have an academy.

    Their method lives in one place where clients log in and learn.

    Do you have your own academy or learning management system?

  10. Community · Keep them connected

    They keep clients after the program ends.

    A community keeps clients learning, connected, and paying.

    Do your clients have a community to stay in?

  11. Connect the dots · No dead ends

    They connect the dots.

    Every asset hands the client to the next one. Nothing is a dead end.

    Does each part of your business lead clients to the next step?

  12. Referrals · Turn clients into leads

    They have a referral system.

    Happy clients bring the next ones, by design.

    Do you have a system that asks clients for referrals?

  13. Revenue streams · Earn off the clock

    They earn while they are off the clock.

    A digital program sells and delivers without them in the room.

    Did a program you didn't deliver live earn you money last month?

  14. Automation · Scale without more hours

    They scale and automate.

    They keep finding ways to automate so the business grows without more hours.

    Does part of your business run without you doing it by hand?

  15. Leveraging AI · Work smarter

    They leverage AI.

    AI helps them create content, answer clients, and personalize the experience in a fraction of the time.

    Do you use AI tools to create content or serve clients in your business?

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Your score

Answer the questions to get your score with a relevant Digital Business Plan.

Each yes highlights a system in place.

Built from your score. Enter your email to get it.

Next step

Book a call to go over your Digital Business Plan.

Video slot · Who I am and what I do
Your second video goes here.

Pre-Qualified

Here is what you need to start.

  1. A coaching offer that already has paying clients
  2. A method or framework you teach
  3. Client results you can point to
  4. An audience you can reach, even a small one
  5. An ads budget to invest in building your digital business

Where should we reach you?

How should we meet?

Next you'll pick a time on the calendar.
More profit

Client results

Hear it from the coaches.

Testimonial 1 Client video goes here.
Client name · Coaching niche
Testimonial 2 Client video goes here.
Client name · Coaching niche
Testimonial 3 Client video goes here.
Client name · Coaching niche

Who built this

We help coaches build their digital business.

Photo slot Your photo goes here.

Laz Corp

Founder, Knowledge Transfer Advisors

I am an Information Nerd.

Military Intelligence taught me to turn incomplete information into actionable intelligence. Corporate Training taught me to turn knowledge into performance. Digital products taught me scale, growing businesses for multiple celebrity trainers and NYT Bestsellers.

Every role added a capability. They all stack into one. I build the digital business behind coaches.

Things I've accomplished by leveraging information

MBA · MS in Information and Knowledge Strategy, Columbia University

Blackbelt instructor · Ironman finisher · Digital coach

1,300+
coaches I've worked with.
$24M+
in revenue in 18 months.
1,000+
coaches and thousands of clients in the networks I built.
5,000+
professionals trained.
$105M+
in growth contributed across 20+ organizations.

What we do

We will teach you how to build these digital assets.

Each one improves your sales, marketing, customer journey, or offers. Together they are your digital business.

  • Video sales pages
  • Lead magnets
  • Content
  • Social media
  • Email campaigns
  • Webinars and eBooks
  • Courses and programs
  • Academy and learning management system
  • Offers
  • Booking and checkout
  • Community
  • Retreats
  • Workshops
  • Live events
  • Virtual sales events
  • CRM
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